About Us
At MADA 360, we don’t just do PR, marketing, social media, and events — we craft immersive experiences and compelling brand narratives that leave a lasting impact. As your ultimate 360 agency, we offer a holistic, full-circle approach that fuses bold creativity with strategic precision to make your brand shine. From the first spark of inspiration to the final round of applause, we’re with you every step of the way — curating, creating, and elevating. If it’s daring, unforgettable, and conversation-starting, it’s MADA 360.
The Founder
A popular, passionate, and hard-working individual, Linda Abdul Hay holds more than 20 years of experience in integrated PR, Communications, and Events. Throughout her career, she has worked across a diverse portfolio of agencies, consultancies, UAE government entities, construction firms, and financial entities as well as several prominent hospitality groups. Her immense knowledge of the region and global markets, paired with her inclusive and authentic approach, and her impressive networking and relationship building skills, have successfully contributed in driving the PR & Communications strategies for a number of high profile brands, including the global icon Atlantis Dubai, Drake & Scull International PJSC, the Dubai Culture Authority, ARADA, Shaikha Hind bint Majid Al Qassimi, the Dubai Financial Market, and many others.
More recently, Abdul Hay played an important role in the opening of Atlantis The Royal, an iconic landmark which opened in January 2023, and has been billed as one of the region’s boldest and most trailblazing resort projects to date.
She now takes the helm at her own agency, MADA 360, an Event Management and PR consultancy firm working with various brands across the F&B, tourism, hospitality, consumer, construction & real estate, and government spaces in both UAE and KSA.
